Instagram has introduced a plethora of new features this year, many of which may be utilised in your marketing efforts well into the foreseeable future (2023 and beyond). Let’s take a quick look at the new features that have the potential to improve Instagram marketing in the coming year. read more

Retailers on Main Street have been hit hard by the COVID-19 epidemic, which has had a profound effect on our culture and way of life. Small businesses that did not have an internet shop have suffered greatly due to state and local shelter-at-home requirements and consumers’ general reluctance to venture out. Facebook sped up the rollout of Facebook Shops, a new platform for small companies to easily bring their items online and make them shoppable within the social network, in reaction to the pandemic’s disastrous impact on stores. read more

Businesses can benefit greatly from utilising social media. Indeed, recent studies have found that 92% of marketers report using social media as part of their digital marketing strategy. read more

Social media analytics are a marketer’s best friend in today’s fast-paced online environment because they help you zero in on what matters most at any given moment. read more

Do you work in digital marketing and wonder how to boost participation on social media? Or maybe you’ve been doing digital marketing for a while, but you’re having trouble adapting to new developments. read more

TikTok recently informed the House of Marketers team via email that they will be adopting a self-attribution model for all paid advertisements on their platform. Mobile measurement platforms (MMPs) like AppsFlyer and Adjust were once the only options for brands and advertisers. With the new model, however, you can monitor not only app downloads but also a wide variety of conversion events. TikTok’s new Attribution Manager makes it possible to record and credit purchases made on the platform. This provides brands with deeper understanding of their campaigns’ efficacy. This standardisation also makes the platform competitive with other large SRNs like Facebook and Google. read more

One of the most popular applications, TikTok, has completely revolutionised our view of social media. read more

TikTok has expanded beyond its original focus on dance challenges and lip-syncing videos to include a “Shop” section. It is not unexpected to see this new development. They finally made it worthwhile for brands to advertise on the platform, and with 732 million monthly active users, it was about time. read more

You’ve decided to join TikTok, and now you’re looking for some marketing advice to get you rolling. read more