Without a doubt, the most contentious and highly debated aspect of SEO is the practise of building backlinks. (SEO). It’s not hard to see why that is the case. If you want to rise in the SERPs, you need to have a lot of other sites connect to yours. This is because search engines place a high value on how authoritative a site is, and authority is determined in part by the number and quality of inbound links. read more

The E-A-T acronym stands for “Expertise, Authority, and Trustworthiness,” and it was developed from a public collection of standards. Google published these standards for its “Search Quality Rater’s Team,” promising that they will be used for the greater good of instruction and knowledge. read more