Digital marketing, of which Social Media Marketing is a subset, is an ever-evolving field. It’s not easy to think of new ideas for visual material if you don’t have access to data or aren’t an industry expert who keeps up with changes over time. read more

When it comes to social media marketing, what exactly does “personalization” entail? read more

Instagram Reels are a way for users to watch videos without leaving the app. This function was introduced as a response to TikTok, which has quickly become one of the most popular social networks for user-generated content and online advertising.
When should you use Instagram Reels, and what is it?
The focus of Instagram Reels is on 15- to 30-second clips, both for production and consumption. Using them can help you rapidly expand your account, but only if you post stuff that others actually want to read. Another argument in favour of giving Reels a try is that Instagram’s algorithm has been updated to prioritise accounts that use them. read more

If you’re trying to promote your business on social media but have a tight budget, which platform should you focus on more: Facebook or Instagram? The answer is “it depends,” as it has been in every previous comparison post we’ve made. read more

Instagram has become a lucrative source of traffic and sales for online retailers and drop shippers. This social networking platform, however, is far too cryptic to be grasped in a single sitting. Because of this, we wanted to decipher it and share the tips that might make selling on Instagram simple for newcomers. read more

In order to prepare companies, businesses, and influencers for the future year, Instagram releases a Trends Report for the platform every year. read more

Looking for a quick strategy to improve your Instagram marketing? If so, Instagram ads should be launched immediately. While doing so will require an outlay of funds, the potential increase in brand awareness and sales is well worth the cost. read more

Instagram Stories are a simple and efficient way to see what your followers and the companies you like are up to right now. Instagram Stories also provide content creators with a set of entertaining features for interacting with their friends, fans, and followers in the here-and-now.It might be overwhelming to learn the ins and outs of Instagram Stories if you’re just getting started with the feature for the first time. This primer was therefore compiled to serve as a starting point for your exploration. read more