Businesses can benefit greatly from utilising social media. Indeed, recent studies have found that 92% of marketers report using social media as part of their digital marketing strategy.
It’s easy to understand why.
Businesses can reach out to new customers and maintain relationships with existing ones via social media.
However, page management can be challenging, as you’ll want to post when your target audience is online but not so many others are that your message gets lost in the noise.
Because of subtle but significant differences in algorithm and user behaviour across social media platforms, pinpointing the optimal time to post can be challenging.
When is the optimal time to make a social media post?
There is a lot of debate about the ideal time to make a social media post, but that debate isn’t limited to offline media. Nonetheless, the truth is that it is dependent on the medium and the target demographic.
Forbes reports that Wednesdays at 11 a.m. and Fridays at 10 a.m. are the most active social media posting times each week.
This is because people are most likely to be using their devices at 11 a.m.
The second most popular time is Friday morning at 10 a.m., when people are more likely to be at ease and interested in what’s being presented.
But first, let’s take a look at the most popular platforms separately.
Top Facebook Posting Times
Facebook is so diverse that no one approach will work for everyone.
For businesses, the best time to post on Facebook isn’t always when you have the most content ready to share.
Businesses should schedule their Facebook updates for the afternoons of Thursday and Friday and the mornings of Saturday and Sunday.
Researchers at Gartner found that these two times of day saw more user activity and engagement than any other time of day or night of the week.
When is the ideal time to upload videos to TikTok?
You can reach a massive audience by posting on TikTok.
When posting on social media, timing is everything. Between 5 and 9 p.m., when most people are at their computers and checking their feeds, is when you want to make your posts.
While the weekend is when most people catch up on their feeds, weekdays are ideal for increased engagement. You can increase your chances of being seen by the most people if you post regularly and at various times.
TikTok listening on Radarr is a simple way to ensure that you are posting at optimal times. It can help you reach your target audience at the most optimal time by letting you know when they are online and more likely to interact with your content.
The Ideal Time to Update Your LinkedIn Status
Professionalism abounds among LinkedIn users, and this is reflected in the way they interact with posts.
Since the focus of LinkedIn is on professional thought leadership and advancement, the working hours are when most users find it most useful to peruse the site.
Average LinkedIn activity peaks around midday, just like the typical workday in the United States, and declines sharply after the workday ends. It makes sense that, as a business-oriented social network, engagement rates would naturally decline after the sun goes down.
Time of day when Instagram posts do best
When and what you post on Instagram are two of the most crucial considerations.
Analyzing your previous posts with Instagram Insights or a third-party platform is the best way to determine when your audience is most likely to be online. You should also try posting at various times to see when you get the most interaction. Then you can monitor their performance and learn when you have the most success.
When is it most beneficial to promote an item or service via social media?
It can be difficult to determine when is the best time to post on social media, and it might appear that there is no universal answer. It can feel like throwing darts at a board to try and predict when your audience will be online.
But don’t worry; we’ve got some suggestions for posting at the optimal times!
If you want to know when is the best time to post on social media, consider these three suggestions.
Take advantage of social media monitoring and data analysis
It’s important to keep an ear to the ground on social media and analyse the conversations happening there. Understanding the feelings, trends, and pursuits of your clientele is facilitated by this method. In order to keep tabs on customer conversations and feelings across various social media channels, businesses can use Radarr, a potent social media listening and marketing tool.
The importance of knowing your target demographic
Think about your target audience and when they are most likely to be online. Your most engaged audience will consist of people who are at different stages of life, in different parts of the world, and who have different interests.
Think about what you’re going to post before doing so
Posting times for various media formats and forms, such as photos, videos, and blog entries, vary. Images, for instance, tend to do better in the early part of the week, while videos do better in the latter part.
Summary and Conclusions
Connecting with your target audience and starting conversations with them is a great way to increase sales, and social media is a great way to do both. With careful planning and some experimentation, you can use social media to build consumer trust in your company, increase sales, and attract new visitors to your website.
If you want to reach out to customers and boost engagement, posting at the right time on social media is essential.