Best Time To Post Videos on TikTok In 2023

When is the optimal time to upload content to TikTok? When you post doesn’t matter, right?

In a nutshell, sure. Don’t worry though, it’s not as hard to figure out as you may imagine.

The success of your TikTok approach may be aided by determining the optimal posting times for maximum exposure and interaction.

Does it matter what time you post on TikTok?

Yes! TikTok’s algorithm takes a number of things into account when determining content ranking, thus finding the best time to upload is something that can be experimented with.

The numbers clearly show that posting when the majority of your community is online will yield the highest rates of immediate exposure.

That, in addition to blogging frequently, making use of catchy phrases, including pertinent keywords, and jumping on important trends, is essential. It’s possible to increase your viewership with the appropriate approach.

What Time of Day is Ideal for TikTok Uploads?

Our social media team at Later has found that 1pm PST, Monday through Friday, is the sweet spot for TikTok uploads.

Later’s Social Content Lead, Lindsay Ashcraft, explains, “Initially, we experimented publishing exclusively in the mornings, but as our following increased, we realised that afternoons work best for us.”

The optimum time to publish on TikTok will vary from brand to brand and creator to creative depending on factors like geography and user behaviour.

Best Times to Upload Videos to TikTok

For Later, the optimal time to upload videos to TikTok is around 1pm PST on weekdays.

However, after conducting more research, we learned that the biggest activity occurred on Thursdays and Fridays.

As the middle of the week lulls into the weekend, we reasoned that our users would be more inclined to spend time with the app.

Schedule your TikTok videos in advance once you have a better sense of when (and which days) to upload for maximum engagement.

Later’s mobile app will alert you with your video and a prepared caption when it’s time to publish. Since then, you won’t have to worry about rushing to get something online at the last minute.

Later allows you to pre-plan, schedule, and automatically post your TikTok movies. Make an account now without any cost to you.

When to Upload Videos to TikTok?

Even though there is no set time for uploading to TikTok, there are a few of approaches to determine when is best:

  • Post at the Optimal Time Using Later
  • Please make use of the official TikTok app.
  • Try out the Best Time to Post feature on Later.

In order to get your specific ideal posting timings based on actual performance data, you can use Later’s Best Time to Post tool.

Using data about when your followers are online, the programme will determine the seven best times to make posts.

A weekly content calendar will highlight your greatest hours, making it simple to schedule TikTok postings when your audience is most likely to engage. That way, you won’t have to second-guess taking advantage of your audience’s interest.

Make use of the official TikTok app.

If you don’t have many people watching your videos, you may also use the TikTok app itself to determine when you’ll get the most views.

How to do it in 4 simple steps:

  • Make Your Own Business or Artist Account
  • Find the Best Areas to Focus On
  • Keep tabs on when your target demographic is online,
  • Use that information to further tailor your content.

Make a Business or User Account

If you want access to your profile’s stats and see when the most people will be viewing your content, you’ll need to upgrade to a Business or Creator TikTok account.

For anyone interested in upgrading to a TikTok Business Account, the process is as follows:

Tap the incline menu (three horizontal lines) in the upper right corner of your profile page to access the “Settings and privacy” section.

Select “Account” then “Switch to Business Account”

Access a full array of analytics tools with a Business plan:

Again, access the menu by clicking the three dots in the upper right corner of your profile.

Select the option labelled “Business Suite.”
Click on “Analytics”

Rate the Countries and Cities That Are Most Important to You

When you know where the bulk of your readers live, you can predict when they will be online.

Since the vast majority of our readers reside in the United States, we avoid posting during unusual hours. In this way, not too many people would be left out. In order to reach people in the maximum number of time zones, Ashcraft said that “our sweet spot” is often about noon PST.

Locating the hubs from where your audience operates will allow you to pinpoint the hours during which they are most likely to be online.

It may take some experimentation to figure out when your target audience is most likely to be online, but if you keep at it, you will succeed.

Learn When Your Target Market Is Online

One of TikTok’s hidden gems is its “Follower Activity” tab. But here’s the greatest part: Very little effort is required to locate it. A simple scroll down the Follower section of your TikTok Analytics will provide the information.

It’s worth noting that TikTok uses the Coordinated Universal Time (UTC) system for its timekeeping. This means you’ll have to adjust the times when your followers are most active to account for your own time zone.

As an instance, if you live in New York City and you find that the majority of your followers are online at 8pm UTC, that’s actually 3pm EST, therefore you should publish your content then.

Check How Well Your Content Is Doing

The final stage in learning when to upload to TikTok is to keep an eye on how well your videos are doing.

Your most recent postings’ analytics, as well as hot videos, may be viewed under the Content tab in TikTok Analytics.

Then, you may select a video and see a wealth of analytics, such as the number of views, average viewing duration, and geographic distribution of your audience: You may learn a lot about the optimal posting times for your videos by looking at the data you collect from your TikTok account.

There will always be an element of uncertainty, but this should give you a good idea of when your content will be most interesting to your target audience.

Getting a handle on TikTok analytics is a process, not a final destination. If you use the aforementioned strategies to choose when to upload to TikTok, you should see a significant increase in your viewership.