Businesses can benefit greatly from utilising social media. Indeed, recent studies have found that 92% of marketers report using social media as part of their digital marketing strategy. read more

Social media analytics are a marketer’s best friend in today’s fast-paced online environment because they help you zero in on what matters most at any given moment. read more

Do you work in digital marketing and wonder how to boost participation on social media? Or maybe you’ve been doing digital marketing for a while, but you’re having trouble adapting to new developments. read more

TikTok recently informed the House of Marketers team via email that they will be adopting a self-attribution model for all paid advertisements on their platform. Mobile measurement platforms (MMPs) like AppsFlyer and Adjust were once the only options for brands and advertisers. With the new model, however, you can monitor not only app downloads but also a wide variety of conversion events. TikTok’s new Attribution Manager makes it possible to record and credit purchases made on the platform. This provides brands with deeper understanding of their campaigns’ efficacy. This standardisation also makes the platform competitive with other large SRNs like Facebook and Google. read more

One of the most popular applications, TikTok, has completely revolutionised our view of social media. read more

TikTok has expanded beyond its original focus on dance challenges and lip-syncing videos to include a “Shop” section. It is not unexpected to see this new development. They finally made it worthwhile for brands to advertise on the platform, and with 732 million monthly active users, it was about time. read more

You’ve decided to join TikTok, and now you’re looking for some marketing advice to get you rolling. read more

Until recently, people didn’t give TikTok enough credit as a platform where young people could connect with one another. In the present day, it has more than 30 million active users in the United States alone, making it the fastest growing social media platform in the world. read more

Although social media platforms have only been around for a short time on the web, they have undergone tremendous changes in that time. While sites like Facebook and Instagram may have started out as visual highlight reels, they have since evolved into a safe space for people to discuss contentious cultural issues. read more

If so, how long have you been away from TikTok? Do you wish to increase your content quality and perhaps have it go viral? If you answered “yes,” keep reading because you are the target audience for this post. read more