Until recently, people didn’t give TikTok enough credit as a platform where young people could connect with one another. In the present day, it has more than 30 million active users in the United States alone, making it the fastest growing social media platform in the world.
Both Facebook and Instagram were mocked when they first launched, but look at them now.
If there’s anything we can take away from these developments, it’s that participation in these movements early on makes subsequent development and progress much simpler.
Reasons to Integrate TikTok Into Your Social Media Plan
A once-in-a-lifetime chance
Creating a TikTok account now is analogous to how YouTube accounts were initially set up. Results that used to take two months can now take up to a year to come in.
Despite the increasing number of rivals, Tiktik is still in its infancy, so breaking in is still fairly simple.
Your target demographic is already online
There was once a misconception that TikTok was just a platform for young people, but now we know better. According to MarketingCharts, more than half of all TikTok users in the United States are between the ages of 18 and 34. Moreover, a quarter of US TikTok users are between the ages of 45 and 64, demonstrating that the app’s popularity extends beyond the millennial generation.
The average income of users’ households is over $100,000 (37%). This demonstrates that not only do people of varying ages use TikTok, but that they have the financial means to make a purchase from you.
Not limited to the dance floor
You don’t have to learn a new dance routine every day to become a successful creator on TikTok, even though many of the most popular creators are known for their moves.
Successful businesswomen like Jera Foster-Fell and Tori Dunlap show that you don’t need to dance to build a successful TikTok channel.
But do it if it brings you joy; there’s no harm in trying!
Four. Conveniently simple to operate
TikTok videos can only be 60 seconds long, so creating one won’t take more than a few minutes at most.
As a result, you shouldn’t bother editing or adding any glitzy effects, as your audience expects the content to be raw and unrefined.
Get popular on TikTok
Quickly adopt current TikTok trends 1.
TikTok is all about the latest crazes. The platform allows users to create a new genre of content by splicing together their own videos with audio clips and music. As soon as a video begins to go viral, copycats will appear from every corner, each with their own spin on the original.
If you’re a new creator and you hit a trend, you can potentially get your videos seen by millions of people.
However, trends come and go rapidly, so it’s important to capitalise on them as soon as possible.
2. Narrow your focus to a specific market
Even though TikTok is versatile enough to be used in any field, the audiences interested in watching videos about pets and those interested in watching videos about running a business or getting in shape are quite different.
Maintaining uniformity in your content aids both your audience and the algorithm in forming an accurate picture of your brand.
Frequently update your statuses
Videos on TikTok don’t directly compete with one another in the way that they do on other platforms. When you publish a new update on Facebook or Instagram, the reach of your older posts decreases.
Increasing your output on TikTok will result in a get larger audience and more views.
There’s no need to hold back if you want to post more frequently than once per day, but that’s a good baseline to aim for.
4 Hashtags, both general and specific
Hashtags are a great way to be found and “tell” the TikTok algorithm exactly what your videos are about.
A combination of content-specific hashtags and platform-related hashtags can help you get more followers, but there is no definitive guide to which hashtags are the most effective.
The trend’s tag, plus some that are more specific to your own niche, is an example of this.
Fifth, always include a call to action
The ability to reach large audiences on TikTok is incredible, but you’ll need to guide those viewers through a sales funnel if you hope to make any money off of their views. Make it clear to viewers what they should do once they reach your destination, be it a YouTube channel, a landing page, or a blog.
Avoid having a video go viral without a call to action, as doing so would mean missing out on the chance to turn those viewers into paying customers.
6 – Enjoy Yourself
Last but not least, take it easy and have fun, leaving the serious business to LinkedIn.
Use the platform to try new things and present a more personable side of your brand. Being genuine makes it simpler for people to connect with your brand.
In conclusion
I hope you’ll take advantage of this opportunity and get started with TikTok after reading this article. Success on the platform can be attained through careful attention to content and regular posting.