How To Use IGTV To Grow Your Business

In today’s business world, it’s all about standing out from the crowd. With so many businesses vying for attention, it can be challenging to know where to start. But with the rise of new platforms and technologies, there are more opportunities than ever to reach your target audience.

One such platform is IGTV, which is a video format feature that allows users to post and watch long-form videos from their favorite creators. And for businesses, IGTV presents a unique opportunity to showcase their products, services, and brand in a new and engaging way.

What Is IGTV?

Instagram introduced IGTV video format content in the year 2018. It allows the users to post videos for up to 60 seconds in the 9:16 video aspect ratio. Unlike stories, in IGTV, you can post your content a little lengthy. In 2021, Instagram removed the IGTV tab from the explore page and replaced it with a single video format where you can post videos for up to 60 minutes.

It allows brands to post videos about product launches, product development, product demonstration, hosting review sessions with customers, and behind-the-scenes videos. Posting these videos will create trust and reputation for your brand.

Views plays a primary role in creating brand awareness.Are you a startup brand and confused how to get more IGTV views for your channel? Consider several factors like good content, quality video, best time to post, consistency, target audience, video length, etc while creating an IGTV video to get the desired results and  achieve your business goals.

Instagram is the best place to market your product or services because of its high user engagement rate. A recent study says that, with more than 2 billion active users, Instagram has become the best place to start your business without many complications.

Use IGTV Insights

It is essential to track your IGTV performance using insights. This is a built-in feature available on the Instagram app to help you to see the performance of your IGTV videos, as well as compare it with other videos. Using IGTV insights will let you know about 

  • How are your videos performing?
  • Which video received more likes?
  • Which video received more views and comments?
  • Which video series is liked by most people?

And also, you can easily find out which content people pay more attention to, and you can also find out the ideal time to post by analyzing the average view time on IGTV insights. You can view the following analytics on IGTV insights

  • Likes, Comments, and views
  • Messages
  • saves
  • Profile visits
  • Reach and impressions
  • Interactions
  • Follow and discovery

Tips To Grow Your Business On IGTV

Though you have good content to promote your business on IGTV, you should know about some factors that will get more reach and user engagement. Here are a few tips to grow your business on IGTV.

Create product tutorial videos

You can post tutorial videos about your products to create brand awareness and product knowledge among the users. This will help users to know more about your products and some of them might buy your products. For example, if you’re running a mobile brand, you could post tutorial videos about

  • How does the phone work?
  • How to use the mobile phone?
  • What are all the advantages of the phone?
  • How does it differ from other brands?
  • What are all the specifications?

Post BTS of your works

Of late, people love to watch behind-the-scenes videos rather than usual product-related videos. Do not post formal videos like product launches and product tutorials in the behind-the-scenes section. Post videos like virtual office tours, conversations with your employees, your daily activity in the office, etc. It creates transparency in your brand and enhances brand trust among the audience.

Stream live events and talk shows.

To engage with your audience, post live events of your brands regularly on your IGTV. Involve your target audience in your brand events, stream live events like new launches, product demonstration videos, and other corporate functions.  Host a talk show, and bring together people belonging to the same industry, co-workers, Influencers, and clients/customers to your talk show. It will create a good reputation for your brand.