Instagram For Business: 4 Tips To Grow Your Audience

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Instagram is one of the successful social media platforms for businesses to market their products or services on the platform. According to recent research, 90% of Instagrammers follow business profiles, 2 in 3 people say that Instagram enables interaction with brands. 50% of people are more interested in brands after seeing their IG stories. Instagram provides an excellent opportunity for businesses to market their products to an interested and target audience without spending money on paid advertising. 

Since Instagram lets users post photos, videos, and multiple carousels to an Instagram business profile, it makes it easier for brands to take advantage of all the Instagram offers. Whether your Instagram marketing needs an update or you are a beginner to Instagram marketing, you’ll find useful tips to better your marketing strategy. 

Tip 1: Set Your Goal

When marketing on any social media channel, it is essential to have a goal to achieve success. If you are investing your time and effort in Instagram marketing, you must think, “what do I want to achieve?” This will help you to reach your business goals.

Here are the common goals of Instagram business include:

  • Build a community
  • Increase brand awareness
  • Sell products and services
  • Promote business culture and values
  • Boost sales and drive traffic

So set your goals and create content accordingly to skyrocket your business reach and awareness. 

Tip 2: Optimise Your IG Profile

If you are using Instagram for business, you need to consider your IG profile as your business homepage. On Instagram, you’ll get 150 characters, a few action buttons, and one link to win over potential customers. So make sure your profile gives the best impression to your audience. First, switch your account to an Instagram business account. Because this lets you access extra features and expand your business reach on the platform. Next, you need to write a catchy bio, and your profile should include:

  • A short description of what your business does
  • Your industry and category
  • Show off your brand personality
  • Contact Information (email, address, phone number, etc.)
  • A link

The instagram profile is the only place where you can share a clickable link. You can keep a static link to your website homepage or change the link related to your current content. 

Tip 3: Share Instagram Reels

Instagram is an engaging platform more than sharing photos. To increase your reach and engagement on Instagram, you need to share different types of content to grow your follower base. Create compelling Instagram reels to boost your video visibility and grab a new audience to your IG profile. 

Are you a person looking for ways to improve your reel engagement? Having lesser reels views is a common problem that every new business profile comes across. So if you are looking forward to boost video views, just buy reels views authentic sites to solve the problem immediately. Increasing reels views will rank your reels higher and gain popularity among your target audience. 

Tip 4: Analyse Your Result

One of the best strategies to improve your business reach is checking Instagram analytics regularly. To gain more IG followers, promote your business, and keep your audience engaged with your brands to track your content’s performance.

Instagram has an inbuilt analytics tool, Instagram Insights, that allows you to check key metrics such as your Instagram likes, comments, shares, and saves.

By tracking your analytics, you can measure the post-performance and generate a custom report you need to care about the most. As a business, it is essential to check your metrics to build a successful marketing strategy for your business.  


Marketing on Instagram is the best idea to improve your business reach with a wider audience. Share great content on Instagram and track your metrics to skyrocket your business reach and grow a massive following. I hope the above tips will help to improve your business reach and attract a new audience to your Instagram profile.