Instagram is more than just a lovely face for your company. Instagram is a terrific way for businesses of all kinds to connect with new consumers and clients since it goes far beyond sharing photos of delicious cuisine and breathtaking landscapes. Promoted Instagram stories are a great option for reaching new customers and expanding your network. Here’s how to increase your brand’s visibility and your company’s sales with Instagram Stories and Instagram Stories Ads.
Promoted posts in an Instagram story
Your Instagram account automatically includes Stories. Instagram story advertising consist of photographs and videos that transition fluidly from one post to the next and expire after 24 hours.
Instagram now has one billion active users per month and generated $8 billion from advertising in 2018. One-third of Instagram’s billion daily users watch stories every day. Twenty percent of Instagram story advertisements generate a private message from prospective or existing customers.
In what range do Instagram story ads fall?
Instagram story advertisements can be purchased in one of two ways. The first is pay-per-click advertising, often known as cost-per-click (CPC), and its prices vary based on your specific niche and audience. In highly competitive markets (like the fashion industry), prices tend to rise.
Advertisements on Instagram Stories can also be priced “per mile.” This is advertising jargon for the number of individuals who see your commercials. The typical cost-per-mile for Instagram story advertising is roughly $5 per 1,000 impressions. Impressions are the amount of people who see the ad but don’t necessarily click on it.
Your Instagram story advertising goals will determine whether you set your budget at cost-per-click or cost-per-mile.
Return on investment is satisfactory from any angle. Instagram advertisements in stories can have ten times the engagement of Facebook ads despite both being part of the Facebook ad ecosystem. They are less jarring to the user because they blend in with the background. This increases users’ tolerance for social media advertising.
The four-step process for making an Instagram story ad
Instagram can help you expand your business’s reach at a low cost. In just four simple steps, you can make your own Instagram story advertising.
Create a company Instagram account
You can check your Instagram feed on your computer, but the mobile app is required for making posts. Get the file and register your company. If your company already has a personal Facebook account, you can use those credentials to link the two. While a personal Facebook account is not required to use Instagram for business, the app will generate a business profile and prompt you to claim it if you do not already have one.
Complete your profile by adding a picture and all relevant business information (including your company logo if you have one). You can also add the hashtags you intend to use most frequently to your profile.
Get your friends and family follow you (and follow you back!)
Use the “invite Facebook friends” option in Instagram’s settings (the gear symbol in the upper right corner of your profile screen) to let your business’s Facebook fans know you’ve launched an Instagram.
Look up popular industry hashtags and start following people who are already following you.
Test your website for functionality
This may seem irrelevant to making Instagram story advertising, but imagine if potential customers clicked your ad and were taken to a website that was either under construction or had no contact information.
Maintain current visitor contact information at the very least. Instagram story ads that promote a product should link to a well-designed landing page (with an integrated ordering system) if you hope to make a sale.
Make your ad
Instagram story advertising, whether photographs, videos, or a combination of the two, are developed in Facebook’s ad manager. After deciding on a goal, you can proceed to fill out the remaining advertising parameters such as the ad’s placement, budget, and release date.
Step one in marketing is deciding who you want to reach. Location, gender, age, language, and more can all be chosen. There are specific instructions for each of these; fill out as many as possible for the most specific results.
Your advertisement can be previewed before it is published. You’ll get a good idea of what Instagram users see, so that’s a plus.
Making a commercial that communicates your brand’s values
While Instagram story advertising are easy to set up, many business owners still have trouble finding their voice. The substance (what you say) and design (how it looks) of your advertisement should be consistent with your brand’s messaging.
Facebook has some minimum requirements for the file sizes of photos and videos, but beyond that, it’s up to you.
Targeting helps increase sales
Monitor the efficacy of your advertisements. Is your advertising reaching its target audience, or are you wasting money on those who don’t matter? Are visitors looking at them but not visiting your site?
Instagram story ad analytics are viewable in the ads manager, where you can also make changes to ad placement. You can compare the efficacy of various ad formats (such as video vs. photo) in light of your specific goals by using the split testing (A/B testing) feature of the Facebook Ads Manager.
Ads manager also allows you to modify previously entered demographic information to reduce costs or better define your intended audience.