Maximize Influencer Marketing’s Potential to Raise Media Profits

Finding the proper influencer to collaborate with may be crucial for publishers and media outlets aiming to become a social media powerhouse. Also, a marketing campaign’s success or failure may hinge on the social media platform the business choose to use. Since this is the case, we decided to make Collapsar.

Collabstr is based on a marketplace business model, similar to Airbnb but for content production, as stated by the company’s co-founder Kyle Dulay. The business learns about digital marketing industry trends through the actions of its users.

Brands and advertisers are spending more on TikTok than they were on Instagram, according to the research, which predicts that the influencer marketing business will be worth $17 billion by 2023.

There was a total of 13,000 pieces of material traded on the marketplace this year, which allows us to conduct some analysis; “approximately 46% of those orders, were done for Tik Tok,” adds Dulay.

Influencer marketing has been increasingly popular in recent years, with annual spending increasing by 15%, as reported by Dulay. As a platform, TikTok has grown to the point that it now earns more revenue than Instagram does. He said that brands are increasingly tuning in to the younger audiences that are more prevalent on TikTok than elsewhere.

Report on Influencer Marketing

The Collabstr Influencer Marketing Report includes a breakdown of the influencer market by gender as one of its major findings. The survey found that women made up the great majority (73%) of influencers on the network, while men made up a far smaller proportion (27%). This pattern holds true for all types of social media, not only TikTok and Instagram.

That most influential people are women is highlighted by this data point. According to Dulay, this might be because women are more inclined to seek professions in influencer marketing, which places a premium on personal presentation. Collabstr also found that women are more likely to be engaged on social media than males, which might explain why there are more women in positions of authority.

Micro-influencers, or those who have a relatively little but devoted online following, are on the upswing, as noted in the Collabstr Influencer Marketing Report. Many people look to them for advice and guidance in a particular field, whether it be style, health, or cuisine. According to the survey, marketers and advertisers prefer using micro-influencers because they come off as more genuine and approachable to their target consumers.

The majority (66%) of Collabstr influencers are classified as micro-influencers, with 1,000-100,000 followers, in the survey. Micro-influencers are becoming increasingly popular since they are more cost-effective than traditional celebrities in marketing campaigns. More people are likely to interact with and believe the recommendations of micro-influencers because of their greater authenticity and transparency.

The research claims that the influencer market is a substantial and expanding sector, with room for advancement for both men and women who work in the field of content creation. Collabstr’s platform helps companies and advertisers locate and recruit content producers on social media platforms like TikTok and Instagram, and the company’s annual report sheds light on the state of the industry.

“We’re delighted to be the premier marketplace for identifying and hiring influencers and content producers,” Dulay said, “and we try to deliver relevant insights and data to our customers and clients to help them make educated decisions about how they spend in influencer marketing.”