The Ideal Instagram Posting Time, Part 1

All of your hard work improving your content will be for naught if you don’t know the optimal time to post on each social network. The optimum time to post on Instagram is an increasingly important topic now that companies may use publishing tools to schedule posts in advance.

In order to maximise the potential of Instagram, businesses must post during times when their followers are most active. Instagram provides this information in its “Insights” section. You may examine the frequency with which your followers access Instagram on a daily basis, as well as the days of the week when they do so most frequently.

Advertising’s Sweet Spot

This section analyses the times and reasons for the peak involvement with these 100 brands. As indicated previously, we compare the engagement on content published at a certain hour to the engagement actually registered at that hour.

Time of Week or Day

You can check which brands posted the most frequently on Thursdays by looking at the accompanying chart. However, interact interest likes and comments was higher on Tuesday postings. Near the weekend, interest dipped drastically. This is likely because few brand pieces of content were published over the weekend.

When does the target demographic typically engage with the content?

From 9 AM to 12 PM, the data below shows that the daily average of interactions is well over 10 million. The graph demonstrates a rising pattern until 3PM, a subsequent decline, and a subsequent rise around 4PM. There is a downward tendency in contacts after the number 5.

This seems to imply that companies will gain interaction so long as they don’t publish at crazy hours like 4AM. Furthermore, their audience is highly engaged with material at all times of the day.

Fast-Paced Interactions

Why do the times when brands post and get comments coincide? One explanation is that brands only see a fraction of the total interactions until after an article has been up for at least an hour. We checked the percentage of interactions that are typically reported every hour after publishing to verify this.

The majority of your Instagram post’s interaction will occur inside the first hour unless you actively promote it. Because of this, when you publish your message is of the utmost importance.

The Optimal Time for an Engagement

Sundays between 4 and 5 o’clock saw the most action in the sports sector. Match schedules appear to be in sync with the pattern of interactions. It’s clear that sports teams, in contrast to other companies, enjoy increased interest far into the evening and on Sundays.

Culture and Artistic Productions

Print, broadcast, and digital media outlets and publishers all shown strikingly different patterns of audience participation. This can be due of the viral nature of some news articles and reports. In the news industry specifically, the breaking of important news events can have a similarly dramatic effect on readership. Timeliness is more important than careful preparation at this time.


In my opinion, there is no such thing as an optimal posting time. Here, we can see that the most profitable time of day and day of the week for Sports or Media is different from those of other companies. There is probably going to be a different “engagement window” for various sectors and regions.

That doesn’t mean time isn’t important or trustworthy. Instead, companies need to zero in on the times and days of the week that work best for them and their contemporaries. If you want to see if your postings will do better in a different time slot, competitive intelligence is a great tool to use. Again, these deductions must include in things like advertising, audience size, etc.