Social media analytics are a marketer’s best friend in today’s fast-paced online environment because they help you zero in on what matters most at any given moment.
You can either post content to social media and hope for the best, or you can use social media analytics to plan your strategy so that you only post content that you know will do well.
What is social media analytics?
Metrics provided by social media platforms such as likes, shares, comments, and followers allow you to gauge the success of your content. Marketers can use these metrics to figure out what content works best for their brand and devote more resources to these proven drivers of results.
Just how crucial are social media analytics?
Success in social media analytics marketing will look different depending on the brand and the KPIs they’ve established. The rate of user engagement may be more important to some brands than the number of times their content is saved. Direct sales are becoming an increasingly important KPI for many brands, which are using their social media channels as an extension of their e-commerce sites.
Why Do We Need Social Media Analytics?
There is a learning curve associated with mastering social media analytics. In addition to the broad range of metrics that can be reported by social channels, some metrics are unique to particular social media marketing platforms. The results of your social media analytics can be tied to the larger objectives of your company. How often do customers visit your Instagram feed before putting something in their shopping cart? Do more people visit your website after reading posts about a particular product if there is a high level of engagement? Are you working to raise the profile of your company and expand your influence? These are just a few examples of what can be measured with social media metrics, and why it’s crucial to track them and their impact on the success of the business as a whole.
Your goals for your social media campaigns should dictate which metrics you focus on.
These are some of the most typical types of analytics:
- Audience Size and Content Views Interaction Metrics such as Favorites, Retweets, and Clicks on Links
- Your content’s success can be measured by looking at your engagement rate, which is the percentage of your followers who have interacted with your posts.
- You can gauge the success of your content based on the number of people who saw it, rather than on the sheer number of people who follow your account, with the help of the brand intelligence provided by Dash Hudson. Effectiveness paints a more accurate picture of how your content resonated with those who saw it, and this is crucial for brands with a large number of followers, whose engagement rate will inevitably decrease as a result.
Here’s how to figure out how effective your social media campaign is: likes + comments + saves + video views / total audience
Top TikTok Analytics to Monitor in the Social Media Landscape:
- Watches of Videos
- Photographs of People’s Profiles
- Cause of Traffic
TikTok is a relatively new social media platform, but it already provides some useful metrics for monitoring in-app, including video views, followers, and profile views. Your TikTok marketing strategy should specify which metrics you should monitor to achieve your goals.
Statistics for Instagram
Most Crucial metrics for social media:
- Reaches and makes an impressions
- Views, follows, and posts to profiles
- Interactions with profiles, bookmarks, and videos
- As one of the most widely used social media platforms, Instagram provides a wealth of data for marketers to analyse through tools like Instagram Stories and Instagram Reels.
A Look at Facebook’s Statistics
Most Crucial metrics for social media:
- Participation Rate
- Engagement metrics like page likes and follower counts
- Cost-per-click and advertising return on investment
- Many marketers will devote more time to analysing sales performance metrics like return on ad spend on Facebook, which has one of the most sophisticated in-feed advertising structures, than they will to analysing organic insights.
Statistics for Pinterest
Some of the most important metrics for social media:
- The Top Converting Pins Are Saved By User Engagement
- Statistics on traffic going out of the site
- Your brand’s products and services can be easily discovered by using Pinterest as a visual discovery channel. Because of how much time and effort you put into feeding your content into its engine, analytics are crucial. You’re missing out on potential revenue if no one is able to find your content.
Instructions for Viewing Your Social Media Stats
You can get brand analytics in two main ways: either through the platforms themselves or with the help of a third-party tool like Dash Hudson.
You can save a lot of time reporting on the performance of your analytics across channels when you use a social media reporting tool that consolidates all of your analytics in one place. Just in reporting time alone.
The following resources offer analytics that can help you gain organic insights:
- TikTok’s Creator tools, featuring in-depth analytics developed with social media influencers in mind, can be accessed via the menu in the app’s upper right corner. If you want more in-depth analysis, switching to a business account is the way to go.
- Instagram users with a business profile can access analytics by clicking “Profile” from the profile menu (found in the profile’s upper right corner).
- If you use Facebook for business, you can access your analytics in business manager or ads manager.
- Pinterest: There is an in-built dashboard for your business account that provides an overview of your account’s activity.
Beyond the realm of analytics, Dash Hudson also provides updated variants of tried-and-true apps like Scheduler, LikeShop, and Boards. It differentiates itself from the competition by providing features such as Vision, Relationships, Community & Sentiment Analysis, and Dashboards. Brands can maximise their social media marketing ROI with these special features.