How To Create An Social Media Content Strategy?

The use of social media to spread word of your company or product is highly recommended. Don’t worry if you’ve never used social media before; we’ll teach you the ropes. If you want to know how to effectively develop a social media content plan for your company, read on for advice from Megan Baker, Social Media Specialist at Sam Adams.

How Frequently Should You Post?

Reduce for maximum effect. Avoid spamming your followers and admirers with too many updates at once. You don’t want them to feel that your brand is being overly aggressive or that you’re just adding to the noise in their already crowded feeds. You also don’t want to update too infrequently, to the point where your potential consumers forget about you. The idea is to give the impression that you are always interacting with your followers on social media.

If you’re new to social media and need an example schedule, Megan Baker has you covered. You should aim to update your Facebook brand page between three and seven times weekly. Twitter recommends posting once a day, up to three times a day. If you update either site too frequently, you risk alienating your audience.

Please be aware that answering inquiries or replying to comments is not included in this posting schedule. You should log in anywhere from once per day to three times per day to respond to comments and queries.

Please make an effort to react personally to these messages within 24 hours. You may show your followers that you value their input and commit to a two-way dialogue with them in this way.

Cater to each platform separately

The social media landscape is not uniform. Not everything that does well on one social media platform will necessarily do well on another. How do you determine what changes to make to the material on each site?

Sharing the same material on many platforms is a rookie mistake you should try to avoid. You can adapt materials for each channel so that they work together effectively.

In certain cases, what does well on Facebook might not translate well to Instagram. Sale information about your retail store, including dates and timings, may work well on Facebook, but Instagram users are more likely to be interested in photos and videos. Instagram’s photo and video-centric nature makes it ideal for providing an exclusive look behind the scenes of a company or a new product launch. You can also utilise one network to direct followers to another, such as sharing a link to your latest and greatest Instagram video in a post on Facebook.

Your content shouldn’t be carbon copies of each other, but it should be uniform. Swap out the images and updates, but keep the tone consistent. If you’re going to include a logo in your Facebook postings, you should also include it in your Twitter and Instagram profiles. Repetition is the mother of familiarity, and familiarity is the mother of brand awareness.

Finding out which platform is ideal for reaching your target audience may require some experimentation. Don’t be scared to try new things! There is no single correct social media content strategy or set of platforms to use for every given business.

Make Use of Quality Material

The content you provide on social media should always be of high quality. Users on social media platforms are becoming more sophisticated and picky. Where does high-quality material come from?

  • The quality of the photos must be high.
  • Captions should always be understandable and provide a clear call to action.
  • Avoid shorthand and instead use correct grammar
  • Don’t make it sound like a commercial by talking in a robotic tone.
  • Create something that will pique the interest of your target demographic.
  • Create something truly original; no plagiarising allowed!
  • The number of people who will share your posts will rise if you take the time to make them seem and read good. It’s great if your work gets shared widely.

Also, make sure to incorporate a variety of material. Obviously, you want people to learn more about your company and its products. You can talk about your brand’s history and current offerings, run promotions, share your personal narrative, and announce upcoming events, but you should go beyond.

Share content that you know will appeal to your audience, whether it’s a cute kitten video or an informative article. Customers will be more loyal if you expand your brand’s scope beyond its products. In doing so, you demonstrate your awareness of their needs and preferences while also collecting useful information. You may also use your online profiles to highlight other companies and people who are breaking new ground or lending support to worthy causes. Once more, you’re making your product or service seem less like a commercial commodity and more like a desirable addition to your clients’ lives. You’ll have to conduct some experimenting to see what works best for your company in terms of branded versus unbranded material.


Nowadays, even the smallest businesses need to have a social media content strategy. Customers today expect to be able to locate and engage with your company via social media platforms. It’s totally fine if you’ve never used social media before. You should just get in and conduct some research to see what other brands are up to and get some ideas for what you could try. So, test it out! You and your consumers will eventually figure out what works best.