A small business’s best friend has been social media. Thanks to the power of social media, the e-commerce industry, which is dominated by small and medium-sized businesses and startups, has flourished.
With the use of platforms like Instagram, TikTok, and Facebook, brands like Freres Brachiaux, Two Days Off, Adventure Cats, and many more have been able to engage with their customers, test out new products and ideas, and give back to the community.
Despite the fact that no single factor (such as social media sharing) can guarantee a company’s success, the worldwide reach it affords is undeniably beneficial. However, you can’t just go out into the social media environment and pick anything you want. It’s a bad place full of people that steal your credits, delete your memes, and ruin your marketing efforts.
For that reason, please accept this token of our appreciation. A tutorial on how to utilise images, social media’s most persuasive format, to build a brand’s newsfeed that people can’t help but follow.
Branding is the most crucial step, so let’s get it out of the way first.
For all its convenience, social media can be a bleak place for getting your message out there. A product may have a better chance of surviving the harshest algorithmic culling if it is branded in a way that makes it memorable to consumers. Branding your social media post with your company’s colours, typefaces, and logo can make it easier for your target audience to recognise and remember.
Make a mark in the market with a memorable logo that accurately represents your company. Imagine what it might seem like if it had a human’s sense of style, speech, and gait. Then, use that persona to inform your choice of brand colours, typefaces, and language.
You may maintain focus and strengthen relationships with your audience by posting sponsored material on social media. As a result, consumers are more likely to stick with the brand in the long run.
A Visual Guide to Making Engaging Posts on Social Media
The time has arrived to get down to brass tacks.
It’s common knowledge that images receive more likes, comments, and shares than text-only posts do on social media.
However, few businesses successfully use this tool, and as a result, their feeds fail to have a significant impact.
In the following paragraphs, we will discuss strategies and resources that can improve the presentation of your social media material.
Creative Images and Illustrations
Yes, I’ll confess that Adventure Cats could already be ahead of the competition.
Since its target audience is pet owners, it need just share photographs of adorable animals to see a surge in engagement from friends, family, and followers.
However, user-generated content isn’t the only marketing tool the firm is employing.
User-generated content (UGC) posts foster a sense of emotional connection between the brand and its consumers. It encourages consumers to actively participate in the brand’s story rather than merely observe it. It helps marketers expand the reach of content that is already engaging with consumers.
Improving the impact of your social media posts using authentic images
Demonstrate how your service or product works.
You should just leave it up to the user’s imagination how it will appear in action.
Consistently represent your brand in an appropriate manner
The majority of your social media images should reflect your outdoorsy brand’s identity. The workplace or a home office is ideal for a business that sells work clothes. Kitchenware should be displayed on a countertop.
Invest in good photos
Get yourself a nice phone or a decent camera. If you want your photographs to stand out, take them in high resolution and edit them using a programme like VSCO or Snapseed.
Visualizations and Charts of Data
There is always a lot of interest in infographics, charts, and other visual representations of data shared on social media. They help marketers educate consumers without overwhelming their news feeds. The infographics of today are enormous, bold, and colourful. They may also be tiny, wide, or tall.
Is there a way to improve the quality of your visualisations?
Maintain a consistent tone. Don’t throw out random info without any context, no matter how fascinating it might seem. Use a narrative to make your information more interesting and remembered.
Think about the structure
This is crucial since it will impact how readers go through your infographic. In most cases, the nature of your topic or theme will dictate the type of structure you choose. If it doesn’t, try subdividing your theme into smaller ones and giving each of those pieces its own unique design.
Select the most appropriate presentation style
While flowcharts are great for explaining processes, bar charts are superior for making comparisons. Pick a data visualisation format that works with the information you’re presenting.
The most popular content on social media platforms in the future will likely be short-form films like those seen on Instagram Stories and TikTok. Generation Z and, to a lesser extent, millennials already choose certain content categories above others. Videos should be a regular part of your social media feed if your small brand, like practically every other firm in the world, is aiming for these two groups.
Videos are not only a fantastic medium for passive enjoyment, but they also facilitate learning by demonstrating concepts and procedures.