Here Are 7 Tips For Boosting Your Company’s Visibility Using TikTok Ads

One of the most popular applications, TikTok, has completely revolutionised our view of social media.

TikTok, which has over 800 million monthly users, is based on the original concept of social media: viral content.

The worldwide popularity of the video-sharing app TikTok has attracted the attention of advertising agencies all around the world.

TikTok has been quite popular recently, but why is that?

In 2016, TikTok (formerly known as Douyin) was released in China. The app has since become the world’s second most downloaded app, utterly destroying the worldwide social media celebration.

TikTok’s unprecedented growth can be attributed to the app’s groundbreaking design. When it comes to short films with music or sound effects, TikTok was the first app to do it. In addition, the app has a number of settings that may be personalised. Video editing tools such as filters, effects, personalised stickers, and labels are available.

What is the function of TikTok?

The growth of a company’s fan base and subscription base has been everyone’s primary focus. Every Instagram and Facebook page for a business is optimised to gain more followers. Nevertheless, the TikTok platform recommends an alternative strategy. Algorithms on TikTok prioritise quality of content above quantity of subscribers. So, every piece of material has the potential to go viral and be seen by millions.

If you want to make videos that people would watch over and over again on TikTok, how do you do it? To assist you in establishing a successful TikTok advertising strategy, I have compiled some tried-and-true recommendations. In order to successfully market your business on TikTok, consider implementing the following seven strategies.

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1. Interesting material

Videos that are entertaining to watch tend to become popular on TikTok. You shouldn’t expect to see the kind of high-budget video commercials you see on other platforms on this one. Your video’s appeal will increase if and only if it’s enjoyable to watch.

Creating films for TikTok does not need the assistance of a dedicated production crew. You can even use a smartphone to film your material. Funny and inventive thinking is what really counts.

Industry and product focus should heavily inform the content creation process. TikTok is a video sharing app that has seen massive success with comedic skits, musical covers, product demos, and dance routines. Instead, you may write up some fashion or beauty pointers. Simply said, one may choose from an abundance of possibilities. If you run a photography blog, for instance, you might create entertaining collages of your work set to a viral song.

2. Feed-in advertisement

Content advertisements in TikTok’s feed are quite similar to those in Instagram and Snapchat stories. Advertisements that play in the user’s Discover feed are called “in-feed advertisements,” and they often take the form of short movies. When they load, they fill the entire screen and consume the user’s focus. And yet, consumers may choose to ignore them if they so choose.

Although in-feed advertisements remain on screen for a few seconds, it is crucial to generate a positive initial impression and drive viewers to take some sort of action. Just like on Instagram, you can include a link to your company’s website or app’s landing page.

3. Hashtag challenges

TikTok users share and discover content with the assistance of hashtags, just like Instagram and Facebook users do. In fact, certain hashtags form the backbone of all conversation on TikTok.

TikTok also provides hashtag challenges as a unique service for marketers to use to spread the word about their brands inside the app. Hashtag challenges, in essence, inspire viewers to remake and distribute their own versions of your videos. Challenges based on the use of a certain hashtag are a terrific way to get readers engaged with your content and spread word about your business.


They may opt to be sent directly to your challenge page when they see your hashtag challenge, or they can stay where they are. Information on what users must do to take part is provided in great detail on this website. When users search for the hashtag, they’ll see all of the videos that have been submitted for the challenge. TikTok’s trending page is a good place to look for content like this.

4. Challenges using a sponsored hashtag

For some hashtag challenges to become viral, an extra push is sometimes required. Make use of sponsored hashtag challenges to spread the word about your own hashtag event. There are sponsored hashtag campaigns in the primary Explore stream. As more people will be exposed to your movie as a result of this, you’ll have a distinct edge.

5. Swayers

Working with social media influencers is where the true marketing magic happens. If you’re new to TikTok, they might be an excellent way to get your brand out there.

6. Printed lenses and branded filters

Users now have the power to alter their surroundings through social media. TikTok lets its users make their own Augmented Reality (AR) lenses and add 3D effects to their videos. Making and releasing your own branded lenses is a fantastic method of advertising your company on the market. Also, you may increase both brand recognition and customer involvement.

7. Brand acquisitions

TikTok also provides its advertisers with the option of a brand takeover. Brand takeovers are advertisements that play in full screen mode when customers first launch TikTok.

Concluding Ideas

Should you market your company on TikTok?

If your audience is members of Generation Z, the answer is unquestionably yes. TikTok’s advertising options are as varied as the platform itself, allowing you to reach both new and existing customers through anything from influencer marketing to hashtag challenges.