TikTok is already more popular than Twitter (330 million) and Snapchat (100 million), with over 500 million active users on a daily basis and 800 million on a monthly basis. (290 million). It has also been downloaded over 1.5 billion times between the iOS and Google Play shops. And then the question arises: Should your company be using TikTok? Is it now time to take this app seriously?
TikTok offers a vast potential marketing channel for organizations, as it is available in 75+ languages in over 155 countries. In this article, we will discuss some of the advantages that your company may experience by joining this network.
Probably already are your audience
Surprisingly, the typical TikTok user is between the ages of 18 and 24. Sixty percent are young adults (16-24), and eighty percent are adults (16-34) according to the data. TikTok is not typically associated with such a mature demographic in the minds of either customers or businesses. It’s incredible that there are currently a billion people using TikTok. TikTok might be useful for advertising if your target demographic includes young adults.
According to a recent study by HubSpot, the app is used by major brands like Chipotle, the National Basketball Association (NBA), the Washington Post, and NBC’s Stay Tuned. TikTok may not be appropriate for all businesses, although it is used by product-selling organizations at a significantly higher rate than service businesses. If you want to know if your target audience is already on TikTok, you should look at your competition.
The number of people using TikTok keeps to up
The number of users, particularly in the United States, is growing rapidly. The current number of users in the United States exceeds 60 million. There are now up to 26.5 million people who use TikTok monthly, up from just 2.6 million in October 2017.
The app’s meteoric rise and worldwide popularity are even more apparent when you take into account the vast untapped market outside the United States. This is something to think about if you’re planning on restricting your marketing efforts to a single country’s population. You may not see as much return on investment from using TikTok if you do not offer worldwide shipping for your products.
TikTok users are among the most engaged
To begin, over 30% of users launch the app everyday, with the vast majority (90%) doing so numerous times during the day. On average, Americans access TikTok eight times daily.
Plus, users spend a lot of time (52 minutes on average) inside the app. When compared to Snapchat (49.5 minutes), this is superior, and when compared to Instagram, this is only a minute shorter. (53 minutes). Among all social media platforms, TikTok has the greatest engagement rate (4.9 seconds).
Making short, entertaining movies that resonate with your target audience is essential if you want to maximize the contribution of your most active users. The greater the emotional investment of your audience in your films, the more attention and participation you will obtain.
TikTok now has critical advertising tools
In addition to influencer marketing and native in-feed ads, four more advertising options—brand takeover ads (with links), hashtag challenges, screen launch commercials, and branded lenses—jump out at you right once on the site.
TikTok’s brand takeover feature lets users post branded content (photos, GIFs, and videos) for an entire day, while hashtag challenges let businesses increase their reach by using trending topics to attract more users. Branded lenses are identical to Snapchat’s 2D and 3D face and photo lenses, while screen launch advertising are displayed in full screen mode anytime the app is started. TokUpgrade is the greatest solution to assist you with these types of natural expansion patterns, and it is possible to use all of these strategies to promote your business.
Things to Keep in Mind
TikTok offers many benefits for businesses, but there are also some drawbacks to be aware of.
TikTok has been criticized for not acting quickly enough to delete hateful comments and videos. One user’s poor use of your brand video might easily lead to backlash against your company, which could have a detrimental effect on your brand’s reputation.
TikTok has been criticized in the past for a lack of privacy safeguards, an issue that has recently received increasing attention.
Content that is deemed “out of step” with Chinese government and Communist Party orders is removed from the app, even if it is absolutely fine. This has prompted a probe by CFIUS.
What Do You Think?
As you can see, TikTok has potential as a tool for your web advertising campaigns. The platform isn’t strictly required, though. Not every company can benefit from the platform because it is tailored to a specific age range. Take a look at the app and think about whether or not it would be a good fit for your company based on the information provided above.