You’ve decided to join TikTok, and now you’re looking for some marketing advice to get you rolling.
If so, you’ve found the proper place to be. I also have some fantastic news for you.
TikTok is simple to master, and if your films are entertaining and original, you can quickly amass a sizable fan base.
In 2020, authenticity will be paramount to your success on TikTok.
I just uttered what seems to be the most overused word of the previous few years.
But, if you want to connect with your target demographic, being “genuine” is key.
Put in zero effort to close a deal. Consider the creative, entertaining aspects of your brand and how they may translate into content for TikTok.
Tell your tales and add to the conversation
There’s a wide variety of potential TikTok content, but if you’re searching for some direction, consider making videos that tell a story or offer some sort of instructional value.
The same way that adding value to other people’s lives is the key to expanding your following, becoming the go-to resource in your field requires adding value to other people’s lives on TikTok.
Texts created by the audience
In light of the fact that user-generated material is what makes TikTok so popular, it should come as no surprise that this is one of our 15 most useful TikTok marketing suggestions for the year 2020.
If you’re a company rather than a creator, think of ways to get your customers to post videos of themselves using your products.
Brand recognition can be raised without resorting to overtly promotional TikTok videos thanks to the higher engagement rates typically seen with user-generated content.
Take advantage of trendy hashtags
Videos on TikTok that make use of popular hashtags have a higher chance of being seen and appreciated by the TikTok community.
What do you think will happen now?
Your TikTok caption must adhere to the strict 100-character limit. That implies a caption and hashtags, so choose your hashtags wisely.
To maximise your reach, use both general and specific hashtags.
Use Popular Music
Using a currently popular song is, like utilising trending hashtags, a great way to boost the visibility of your TikTok videos.
Listening closely to the songs listed on the For You page might provide you insight into which tracks are most likely to get you included.
Put in your favourites any tunes you might wish to include in a video someday. You can do this by selecting the music from the menu at the top and then clicking the bookmark that says “add to your favourites” under the song’s name.
Produce and disseminate your own unique material
It’s up to the user to decide what kind of content to upload to TikTok.
You can be lighthearted or profound, humorous or solemn, important or contentious, as long as your content is unique and authentic to your business.
Simply said, that’s the most effective strategy for expanding one’s Instagram following.
Making use of current hashtags and participating in popular challenges is a solid short-term strategy for exposure. But, the most effective strategy for expanding your TikTok following is to promote original work.
Do something that hasn’t been done before; start a fad, release an original music, or devise a special challenge for your field.
At the contrary of what was previously said, don’t stress if you’re unable to come up with new material for TikTok.
If you’re still finding your TikTok style and what resonates with your audience, it could be a smart idea to repurpose some of your old material.
But it’s crucial to think about the big picture, even if it’s tempting to join the latest trend on TikTok and take part in a challenge that’s sweeping the platform.
Put some effort into creating a name for your company and a following for your wares.
Create a captivating introduction
If you want your TikTok video to go viral, why is it crucial that you attract people’s attention right away?
Because you need people to watch and not just swipe away!
Thus, don’t waste ten seconds setting up a cliffhanger before delivering the value/humor/motivation to your group; just jump right in.
Don’t be shy about chiming in.
TikTok marketing 101: Be the first to comment on your own video.
Following their TikTok video’s initial one or two comments, many brands will provide additional information.
Keep your videos to a minimum
Repeated views from TikTok users are one of the best indicators of success in the app’s popularity contests, which measure how widely your video is shared.
How can we most effectively bring that about? Produce snappy videos that convey a great deal of information in a small amount of time.
While TikToks up to 1 minute in length are shareable, making videos that are roughly 15 seconds in length (the same as an Instagram Reel) will enhance your chances of being featured by the app’s algorithm.
Spread the word about your other great TikTok videos
It’s likely that you regularly see TikTok videos on social media platforms like Instagram and Twitter.
Instagram was saturated with them before Reels came along.
For this reason, it’s recommended that you share your TikTok videos on other platforms.
Repeated updates are encouraged.
TikTok allows for a more flexible posting schedule than Instagram does; I recommend uploading once per week on your main-feed and four to five times per week on your Instagram Stories.
Not that I suggest you push yourself to exhaustion in an effort to get as much out there as possible.
TikTok Ads
You can boost brand recognition, interest, and revenues with TikTok commercials.
Once you’ve established your presence on TikTok, you should consider purchasing ads if your target audience consists of, or is comprised primarily of, people aged 10 to 29.