If so, how long have you been away from TikTok? Do you wish to increase your content quality and perhaps have it go viral? If you answered “yes,” keep reading because you are the target audience for this post.
In this piece, we will provide you with five helpful hints that will make using TikTok a more pleasurable and fruitful experience.
The 5 Secrets to Making It Big on TikTok
Listed below are the five most important things you need to know before you begin your TikTok adventure. You may also find our TikTok advertising piece useful if you’re interested in learning more about the service generally.
Let’s get this party started.
Keep up with the Latest Trends
The whole point of TikTok is to cash in on the latest fads. It’s crucial that you keep an eye out for new movements so that you can jump on them as soon as they gain traction in the market. Moreover, the best way to take advantage of all the effects, memes, sounds, and challenges that TikTok provides is to create content that is currently popular. You can promote your brand and gain a larger following by making use of trending hashtags and audio clips.
Inquire Further Into Your Videos
When you see a video getting a lot of attention and comments, you should jump right in and start responding. New videos in response to comments are a great way to increase viewer engagement.
TikTok places a premium on fast loading times. If you receive a flood of comments and respond quickly, the video will rise in the platform’s rankings. Maximize your impact and keep growing your following by responding quickly.
Tagging and inviting other influencers to duet or stitch your video is a great way to continue boosting reach and engagement. By doing so, you increase the likelihood that your content will be seen by their followers.
Remember that shorter is better when it comes to video
One of the reasons why TikTok has become so popular is that its users don’t have to concentrate too hard to grasp and appreciate the material presented there. As opposed to reading Instagram posts or articles, which can take several minutes of focused attention, TikTok videos typically run between 30 and 60 seconds and contain all the relevant information. It follows that a short and sweet video is the best bet for widespread sharing.
Get creative with the TikTok format. There’s no need to spend minutes lecturing your audience when all you want to do is make them laugh or think about something.
Just Make Something Up
The impact of a well-told tale should never be discounted. The human species is a species of storytellers. We are fascinated by the lives of others and strive to put ourselves in their shoes.
Telling the origin story of your company, including what motivated you to start your business and where you hope to take it, is an effective branding strategy. In this way, your target market will develop a stronger attachment to the brand. The best way to show your human side and provoke emotion from viewers is to have employees share their personal experiences working for the company and their own stories connected to it.
Always update your statuses
TikTok experts are in agreement on one thing: the more frequently you post, the better. Most of the platform’s most influential users upload multiple videos per day, usually between one and five. TikTok’s most impressive feature is that not every video has to look like it was made for an ad. In fact, many of the most-viewed videos simply feature an individual singing, dancing, or telling a story in their own living room.
TikTok’s rapid pace makes it a fantastic platform for exploring new forms of expression and experimentation. Finding out what your audience finds genuinely engaging and what brings tangible benefits to your business can be accomplished through iterative testing of various hypotheses. You can build on your audience’s interest and enthusiasm once you know what works. To this day, it remains the secret sauce of many of TikTok’s most popular creators.
These five tips and tricks are just the beginning if you want to become a TikTok pro. But they’re essential knowledge for anyone just starting out on what’s likely to become the most popular social media platform.
Check out our other posts for more information on how to maximise the marketing potential of TikTok for your business.