Instagram Video Marketing: A Quick Walkthrough

A social network based on multimedia, Instagram has become one of the most popular apps on the planet currently. Instagram offers users the ability to share their moments as photos and videos. Also, video content is an increasingly important part of internet usage and can be of great use to people with hearing disabilities. The fact remains, this most sought-after kind of content has gained widespread popularity among social media users, especially millennials. Nevertheless, in order to succeed with video marketing on Instagram, there are some best practices you should adhere to.

Determine your marketing priorities for Instagram videos

In order to be able to align your Instagram videos with your marketing objectives, you need to determine what those goals are. Startups may, for instance, begin by spreading awareness about their product/service in their first year of operation. The tutorials could thus be How-To videos or tutorials on how to do certain tasks. You could gain more visibility when you buy Instagram auto likes for the new images and videos you posted recently. Conversely, more established firms may wish to produce behind-the-scenes videos that present their culture and camaraderie around the office. You may produce the following types of videos on Instagram:

  • Product demonstrations: Allow your leads to see how your product solves real-life problems
  • Testimonials: Tell prospects what your existing customers like about you.
  • Encourage employees to make videos on their smartphones
  • Show the challenges your team faces through creatively captured BTS videos
  • How-to and guides: Integration of your product/service with customer problems helps generate leads and builds audience interest

Produce high-quality videos

Make sure that any video you produce is high-definition. The quality of low-quality videos is insufficient to attract viewers and keep them engaged. While selecting the best resolution, the duration, and the aspect ratio for your videos is critical, do not forget the ideal resolution, duration, and aspect ratio of your YouTube videos. Generally, Instagram videos fall into one of three categories.

These are videos that have a duration of one minute, as well as 3 types of video formats – square, vertical, and landscape.  Square videos contain a screen resolution of 1080 x 1080 pixels. Videos in the Vertical format are presented in a 1080 x 1350 pixel resolution, whereas Landscape videos are presented in a 1200 x 673-pixel resolution. You have the opportunity to reach a large audience using Instagram live videos, which allows you to announce a time and topic in advance. It would be easy to show live videos to anyone who wanted help learning how to play the backhand if you’re a badminton coach, for example. Instagram users commonly use this feature for an interview with a variety of personalities, a conversation, and so on.

IGTV videos

Videos normally last between ten minutes and one hour. The video could be used to showcase types of videos that are longer, like product reviews, documentaries, detailed interviews, and the like.

Add Boost To Your Instagram Videos

To implement an effective Instagram strategy, it is necessary to understand what types of videos are most effective for you. Therefore, how are you going to review the analytics for the videos you share on Instagram? You will find a number of metrics regarding your Instagram activity by clicking on your profile and clicking Insights. If you want to achieve better results, adjust your content strategy according to these insights.

Adopt best practices for Instagram videos

A few simple best practices can help you go from “good to great” with your video strategy on social media. For example, replying to comments made on your videos. Respond to each individual comment on Instagram. In this way, the algorithm recognizes that a genuine conversation is taking place. This enhances the visibility of your video content to an even larger audience, thanks to its wide user base.

4 Interesting Instagram Hacks Everyone Should Know in 2021

Instagram is one of the best social media marketing in the competitive world at present. It has more than 1 billion monthly active users, and half of the billion users are active on Instagram stories every day. Instagram offers endless opportunities for brands to promote their product on the platform. You can run advertising to increase your brand awareness. 

Stories are one of the best Instagram features that help you to reach more audiences to your profile. Through Instagram stories, you can easily interact with your followers by sending direct messages. When you interact with your followers through stories, it will increase your story views. Also, you can buy Instagram story views to boost your views instantly, and you can add them to your story highlights to engage with your followers for a long time. 

1.Spend Some Time To Edit Your Instagram Story

Simply posting regular Instagram stories will not help you to attract more audience to your profile. So you should spend some time editing your videos before posting them to your stories. Here are some useful editing tools to make your video more attractive.

  1. Save: Make a creative post and save that by clicking the save icon to save the image or videos. 
  2. Filter: this icon allows you to add some AR effects to your image and videos.
  3. Linking: this icon allows you to add your target link to your stories. But this feature only allows accounts with more than 10K followers. 
  4. Accessories: This icon allows you to add some attractive stickers to engage your followers.
  5. Drawing: Next is the drawing icon. With this icon, you can draw something with the brush. Also, you can select the color that fits your posts. 
  6. Text: the text icon allows you to add text; also, you can place it anywhere just by tapping on the screen. 

Use these tools to create compelling videos and attract more new followers to your Instagram account. 

2. Optimize Your Image Size

The story offers two ways to select photos, and you can directly take photos from your Instagram camera or choose pictures from your mobile gallery. 1080 X 1920 pixels are the best for Instagram stories. Make sure to resize your post by story editor app and make them more attractive to reach your target audience. People like to see stories that are clear and easy to understand. Always check your post size before posting them to your stories. 

3. Customize With Color

Story colors can be used for many different things, such as text color, background color, brush color, accent color, and more. You can easily add color to your text by selecting the text editor at the bottom of the screen. Here you can select the nine colors and swipe left to see more colors to make your posts more attractive to your audience. Write your brand name using a text icon and highlight them using attractive colors. After coloring your text, drag them and place them in a perfect place in your story. 

4. Try Instagram Fun Accessories

If you want to get more engagement for your stories, you can use creative stickers to boost your followers and make them interact with your content. Many attractive stickers are available on Instagram stories, such as hashtags, polls, question, quiz and countdown, and more. Using these types of stickers in your stories will help you to interact with your audience. Additionally, adding question and poll stickers can drive more engagement to your account, and it will increase your impression and reach. Also, you can buy IG impressions and reach to boost your account on Instagram. Use these four valuable tips to enhance your Instagram story to reach a wider audience.